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Mobile game ad video production: ad creatives for mobile games and MMO servers

Getting ad videos made for a mobile game, indie game or MMO private server: the first 3 seconds, vertical formats, how many versions, how to use gameplay capture and turnaround, with Per Regna and Onxer Online as examples.

By Melisa — Creatune Published 2 min read
Ad creative made for the mobile strategy game Per Regna

A game ad has three seconds to catch a player, and thumbs scroll faster than games load. That's why we treat a game ad not as a trailer but as a test: a few different promises, short versions, and new variations based on which one brings players in most cheaply.

We work online with mobile game studios, indie developers and MMO servers, wherever you are.

Examples

  • Per Regna: A three-theme ad campaign for a mobile space strategy game: Growth, Adventure and Alliance. Each video carries one promise, hooks in the first three seconds and still makes sense on mute. Six videos in different lengths.
  • Onxer Online: A 52-second vertical ad for a Metin2 server that packs the whole promise into one video. Every promise gets its own card: skills, NPCs, the boss fight, events.

How a good game ad is built

  1. Hook (0–3 s). The strongest moment: an explosion, a win, a surprising choice.
  2. Promise (3–15 s). What you'll experience in this game, in one line.
  3. Proof (15–25 s). Real gameplay. Showing something that isn't in the game quickly turns into refunds and bad reviews.
  4. Call to action. "Play now", store badges, server name.

We go deeper in the first 3 seconds of a mobile game ad.

What you get

  • Vertical (9:16), square (1:1) and horizontal (16:9) versions
  • 15 and 30-second cuts
  • Music and sound effects
  • A store preview video, on request

The process

  1. Send the game link and your ad platform (Meta, TikTok, Google, Unity Ads) on WhatsApp.
  2. Get a quote and ad concepts within 24 hours.
  3. Send gameplay capture, or we write the capture list together.
  4. The first set is delivered, and new versions follow based on ad results.
We can make this for you

Your project could be next.

Start with one message
GT GAME TRAILER & AD CREATIVESOne message Studios that need ad creatives and store videos for a mobile or PC game.App Store · Google Play · Steam · 7–10 days Quote in 24h Order

Trailers and ad creatives cut from real gameplay, with a strong first three seconds and readable with the sound off. Vertical + horizontal, 15 / 30 / 40 s.

What’s in it 5

  • Gameplay capture (we can record it for you)
  • One promise per video: growth, adventure, alliance…
  • 9:16 and 16:9, 15 / 30 / 40 s cuts
  • Custom music + sound design, −14 LUFS
  • With-sound and silent versions, end card and CTA
Platforms
App Store · Google Play · Steam · YouTube · TikTok · Meta
Delivery
7–10 days
Revisions
2 revision rounds
Full page

Frequently asked

1.How many ad videos should we make?

At least three. Each video carries one promise (growth, adventure, battle). Within a few days the ad platform shows which one brings players most cheaply, and we build new versions around the winner.

2.Who captures the gameplay?

You can send capture, or we give you a list of the scenes to record. With no capture, we can build ads from your game art with motion graphics.

3.Which languages?

English and Turkish. The Per Regna ads were made in English.

4.How long does it take?

With capture ready, a set of three videos usually takes 5–10 days.

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