2D game projects
Everything your game shows on screen: interface, map, buildings, items and characters. Delivered layered, measured and engine-ready.



- 01Concept
We talk through the genre and feel of the game, try a few visual directions quickly with Gemini and pick one.
- 02Drawing
Characters, icons and details are hand-drawn and painted in Procreate; every generated image gets retouched here.
- 03Build and cut-out
The interface is built in layers in Photoshop, every piece cut onto a transparent background and measured.
- 04Delivery
Engine-ready PNGs, sprite sheets, layered PSDs and a kit sheet with colour codes.
Mobile game ad video production: ad creatives for mobile games and MMO servers
Getting ad videos made for a mobile game, indie game or MMO private server: the first 3 seconds, vertical formats, how many versions, how to use gameplay capture and turnaround, with Per Regna and Onxer Online as examples.
Testing game ad creatives: how many videos, and how different, on Meta and TikTok?
Ad video testing for mobile and server-based games: why one video isn't enough, what a 'different idea' means, hook variations, how many creatives to start with and how to scale a winner. With examples from the Per Regna campaign.
What makes a good Steam trailer? The first video on your store page (2026)
A Steam store page trailer, step by step: gameplay in the first 5 seconds, text that reads on mute, one wishlist call, how many videos to upload and in what order. A checklist for indie and small studios.