Twitch overlay design: price, process and what belongs in an overlay (2026)
How much does a custom Twitch overlay cost, how fast is it delivered, and what is the difference between a template and a custom design? Creatune's packages from 999 TL, covering overlay, offline screen, panels and emotes.
A Twitch overlay is the frame that sits on top of your stream: camera frame, chat area, latest follower / subscriber slots, social strip and the details that carry your brand. What makes a viewer think "this channel is serious" in the first second is not the game footage — it is this layer around it.
Short answer: how much, how fast?
- A custom Twitch overlay comes as part of the static set in the 999 TL Setup package. Alongside the overlay you get a channel icon, banner, offline screen, 6 static emotes and panel banners.
- Animated overlays and animated Starting Soon / Break / Ended screens come in Deluxe (2,999 TL) and Ultimate (5,000 TL).
- Delivery: Setup 36 hours, Deluxe 3–5 days, Ultimate 5–7 days — timers start once the brief is complete.
The single source of truth for pricing is the packages page; the numbers here come from there and change there first.
What belongs in an overlay?
A good overlay goes unnoticed; a bad one gets in front of the game. Our order of priorities:
- Camera frame. Your face in the same spot, at the same size, every time. Two variants for 16:9 and 4:3 cameras.
- Chat area. If you bring Twitch chat on screen (valuable for mobile viewers), it needs a readable backing.
- Event slots. Latest follower, latest sub, top donation — same baseline, same typography.
- Social strip. Instagram, YouTube, Discord — small but permanent.
- Empty space. The game's HUD (minimap, health bar, inventory) must stay uncovered. That is why we ask which games you stream in the brief.
Template or custom?
Template overlays are cheap and fast; the problems start right there: the same template lives on thousands of channels, a recolour does not make it yours, and your channel name, character and games are not inside the design. The fox-and-moonlight world we built for Aurcorf, the metallic phoenix for Xenith, the minimal fire for Anysra — all three sit under the same "overlay" label and none of them is a recolour of another.
At Creatune every job starts from zero. That means your channel name and character are worked into the overlay itself; viewers recognise the channel the moment they join.
How the process works
- Brief (15 min). Over WhatsApp: channel link, the games you stream, 1–2 examples you like and your logo if you have one.
- Direction. One proposal for palette, character language and typography; once approved, production starts.
- Preview. The first version of the overlay shown on top of real stream footage; camera and chat areas are locked here.
- Delivery. Twitch-sized PNGs (overlay, offline, panels), 112×112 PNG emotes; animated sets as alpha WebM and MP4. Drag and drop into OBS.
- Revisions. 2 rounds in Setup, 3 in Deluxe and Ultimate. Because we work with previews, there are no surprises at final delivery.
Is a static overlay enough, or do I need animation?
If you stream 1–2 days a week, a static set is enough and keeps the channel tidy. If you stream 3+ days a week and chat is filling up, motion the moment a viewer joins moves the channel up a league; that is where the Starting Soon screen, stinger transition and animated overlay come in. Detailed comparison: How to choose a stream package.
Not sure? Send your channel link on WhatsApp; we will look at which package you actually need — we do not sell bigger than necessary.
Frequently asked
1.How much does a Twitch overlay cost?
At Creatune a custom Twitch overlay comes as part of the static stream set in the 999 TL Setup package (overlay + channel icon + banner + offline screen + 6 emotes + panel banners). Animated overlays and animated screens come in Deluxe (2,999 TL) and Ultimate (5,000 TL).
2.How long does an overlay take?
Once the brief is complete, Setup is delivered in 36 hours, Deluxe in 3–5 days and Ultimate in 5–7 days. Previews are shared along the way.
3.Do I have to set the overlay up in OBS myself?
Files are delivered at platform sizes and in formats that drop straight into OBS or Streamlabs (PNG, alpha WebM, MP4); Deluxe and Ultimate include setup support.
4.What is the difference between a template and a custom overlay?
A template looks the same on thousands of channels and is not built around your name, character or games. A custom overlay grows out of the channel's identity, so viewers recognise you the second they join. Creatune never uses templates; every job starts from zero.
